23rd July 2007

Jersey Royal potatoes are trademarked

Jersey Royal potatoes already had Protected Designation of Origin status, meaning nobody could use the term to describe their potatoes unless they had indeed been grown in Jersey in compliance with a specified process. In 2002, the Department of Agriculture and Fisheries went one step further, applying to the UK patent office to register the terms Jersey Royal and Jersey Royals, along with the brand’s logo.

Five years later, on 23 July 2007, the marks were registered under the Trade Marks (Jersey) Law 2000, but they covered far more than just vegetables and seed potatoes. Also covered by the certification was clothing, alcoholic drinks (although beer was excluded), paper and printed goods, flowers, fruit and services.